The Marketing Concept

General

The secret of the unbelievable success of bulkMarketing is not only the choice of the right marketing components, but rather the kind of collaboration between them. The marketing concept can also be used additional to your existing marketing plan and absolutely independent to it.

Word-Of-Mouth advertising

The indisputable best possibility to advertise a product is word-of-mouth advertising. This is not a fluke, because studies demonstrate us, that sympathy in many cases is a fundamental purchase decision criteria. So a primal job of advertising is it to mediate the for the purchase necessary sympathy. Media like television, radio, internet, print advertising, etc. mediate only a limited dose of sympathy. However word-of-mouth advertising is the epitome of sympathized marketing.

Modern Media

But only with sympathy exponential success will not be reached. Modern media superiors to word-of-mouth advertising in terms of quality and quantity of sales-promotional information and so it is a contemporary must for a successful marketing strategy. Modern media illustrate the multiplicator of your success.

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